Denim Care 101
8 tips on how to keep your denim (and the planet) looking its best.
WEAR OFTEN, WASH LESS If you love your denim like we hope you do, we recommend washing only every 3-4 wears. Denim is durable and oftentimes looks even better with wear.
INSIDE OUT, ALWAYS When you do wash your denim, make sure to turn it inside out. This will help maintain its truest wash shade for the longest amount of time.
COLD WATER ONLY Always use cold water when washing, period. This helps maintain its indigo shade and prevents shrinkage while also saving energy, money and the planet—score!
TURN TO GENTLE CYCLE When it comes to washing, the less movement the better. Turn the machine to gentle cycle, and if possible, pull out before the spin cycle.
USE A MILD DETERGENT Try to use a mild detergent rather than one with harsh chemicals to prolong the wash.
HANG DRY We love to hang dry our jeans—it saves energy and prevents any shrinkage. If you must use a dryer, turn the machine to tumble dry with no heat.
SPOT CLEAN Got a stain that needs tending to? Spot clean with a mild soap instead of washing the whole pair.
GIVE OLD JEANS A NEW LIFE When you’ve just worn them enough, give them a new life by donating, recycling or passing along to a friend.