Denim Care 101

#1

WEAR OFTEN, WASH LESS If you love your denim like we hope you do, we recommend washing only every 3-4 wears. Denim is durable and oftentimes looks even better with wear.

#2

INSIDE OUT, ALWAYS When you do wash your denim, make sure to turn it inside out. This will help maintain its truest wash shade for the longest amount of time.

#3

COLD WATER ONLY Always use cold water when washing, period. This helps maintain its indigo shade and prevents shrinkage while also saving energy, money and the planet—score!

#4

TURN TO GENTLE CYCLE When it comes to washing, the less movement the better. Turn the machine to gentle cycle, and if possible, pull out before the spin cycle.

#5

USE A MILD DETERGENT Try to use a mild detergent rather than one with harsh chemicals to prolong the wash.

#6

HANG DRY We love to hang dry our jeans—it saves energy and prevents any shrinkage. If you must use a dryer, turn the machine to tumble dry with no heat.

#7

SPOT CLEAN Got a stain that needs tending to? Spot clean with a mild soap instead of washing the whole pair.

#8

GIVE OLD JEANS A NEW LIFE When you’ve just worn them enough, give them a new life by donating, recycling or passing along to a friend.